IMPACT

Revamped the video AI generator feature and shipped 3 high-visibility initiatives that achieved a 10% increase in engagement rate.

BACKGROUND
Revamped video feature for seamless expansion as it scaled to reach 500+ users in the US.
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OUTCOME
Improved conversion rate by 10%, launched in 2024
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TIMELINE
February - April 2024
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MY ROLE
UI UX Design, Research Synthesis, Competitor Research, Prototyping, Design Critique Workshop, Ideation Workshop, A/B Testing

DELIVERABLE
Native & desktop web design
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TEAM
1 Product Manager, 1 UX Designer, 2+ Engineers
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SOLUTION PREVIEW

Final Design

OVERVIEW

AdsGency AI is a leading platform that revolutionizes how digital marketing content is created, leveraging AI to serve a wide range of global clients.

As the lead designer, I shaped the platform's design strategy, collaborating with the CEO, product manager, and our design team. Together, we developed user-focused solutions that significantly boosted marketing efficiency and effectiveness, driving growth in the digital marketing industry.‍

PROBLEM

The original design struggles to effectively highlight its advantages, resulting in decreased user interest and action. The interface, with its complicated design, vague labels, and confusing navigation, can lead to user frustration and incomplete tasks. Such design flaws can adversely affect the platform's expansion as it fails to clearly demonstrate and deliver its fundamental features to users.

GOAL
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Redesign Adgency AI's user interface to enhance user engagement, simplify navigation, and clearly showcase the platform's features, driving growth and market expansion.‍

RESEARCH
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Uncovering Customer Insights
The Adgency AI team has been exploring how the arrangement and discoverability of tools on our platform impact our users. By chatting with them and diving into the numbers, we've uncovered key habits and needs that will help us make our ad services even smarter.
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Key Insights:
• 60% of users told us they have a hard time finding the tools they need.
• 75% would welcome video editing tools to edit their ads directly on the platform.‍

COMPETITORS

Evaluating Video Editing Capabilities
At Adgency AI, our competitive analysis involved scrutinizing AI-generated video editing features from leading platforms in the creative industry. Our objective was to pinpoint the unique offerings and innovations driving user engagement in this space.
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Key Themes Include:
• Customization Options
• AI-Powered Efficiency
• Trend Analysis
• Recommendations‍

BRAINSTORMING WORKSHOP

Identifying Common Patterns
‍To elevate our product's usability, our team at Adgency AI embraced a hands-on approach to detect recurring design patterns. We've gathered actionable insights that could drive innovation in our AI video toolset.

We drew from our in-depth research and hosted a collaborative workshop with our design experts to refine the interface and features that will enhance user engagement and facilitate smoother video creation workflows.‍

WORKFLOW ANALYSIS

‍Workflow Analysis with the Design Team
• Analyzed work processes with the design team to improve our product.

Feature Selection with All Departments
• Held voting sessions with engineering, marketing, and product teams to decide on the most important features.
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Budget Discussions for Project Feasibility
• Addressed budget constraints and confirmed it was appropriate to discuss these financial considerations when presenting our work to management.‍

Key Design Insights
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🎨 Customizable Edit
‍Incorporating intuitive interfaces that allow users to easily navigate and utilize AI video generation features enhances user engagement and satisfaction.

🛠️ Automated Recommendations
Ensuring that advanced video editing tools are easily accessible and well-integrated within the platform can empower users to produce high-quality content effortlessly.
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💡 Scene Selection
Offering a diverse range of editing options and customizable elements enables users to bring their unique vision to life, fostering creativity and innovation.‍

HYPOTHESIS

By enhancing the user interface to intuitively guide content creation and by integrating more advanced AI-powered video editing features, we predict an increase in user acquisition and retention, contributing to Adgency AI's market expansion.

Medium Fidelity Wireframe

‍Customers were engaged in structured feedback sessions where they could express their thoughts on the wireframe’s layout, usability, and design elements. These sessions were crucial for gathering actionable insights.

Final Design
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‍To maximize the potential impact of the redesign, I focused on improving user interaction with the video editing page. This includes making the video editing page more responsive and easier to navigate. I also wanted to allow for more customization options, so users can tailor the video editing page to their specific needs.

DESIGN REFINEMENT

Gathering Feedback at Design Critique
After numerous iterations and collaborative evaluations of wireframes and high-fidelity designs, one of the product designers and I brought forward our findings. We observed a strong user preference for versatility within our toolset. In response, we've decided to proceed with the multiple editing tool options. This choice was bolstered by its wide range of customizable features, which our end users have indicated are essential for their workflows. These features not only facilitate a more personalized editing experience but also reflect our commitment to adaptability and user satisfaction.
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SOLUTION

FINAL PROTOTYPE

ORIGINAL

NEW

IMPACT

AI Video Tool Enhancements Lead to a 10% Rise in Daily Usage
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The rollout of Adgency AI's refined AI video tools resulted in a marked 10% increase in daily user engagement, with a subsequent 3% uplift in user retention rates, underlining the success of our improved, intuitive design and feature set.
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WHAT I'VE LEARNED

🔍 Synthesizing AI Design Insights
My journey with Adgency AI has taught me the value of synthesizing user feedback directly into the AI-powered video creation process. This insight-driven approach has been pivotal in developing user interfaces that are not just visually pleasing but also highly functional and conducive to the creative workflow.

✂️ Refining AI Functionality
I’ve discovered the importance of refining AI functionalities to ensure that they are not just tools but partners in the creative process. This means constantly evolving our AI to be more intuitive and capable, leading to a platform where innovation is the standard.

🎨 Aligning Design with User Intent
Working closely with our product and design team, I’ve learned that the best design aligns seamlessly with the user's intent, creating an almost invisible pathway that guides them from inspiration to final product with ease and encourages repeated engagement.‍‍