OVERVIEW

Odagada specializes in Korean-style fried chicken and is a local favorite with a fun, lively atmosphere. It is the perfect spot to satisfy your fried chicken craving with friends
and family.

In this project, my goal is to make the brand more unique and create a better ordering experience through their website and iPad menu system.

Type
‍Rebranding, Tablet Menu, Web Design
Duration
‍Feb 2022 - May 2022
My Role
‍‍UI & UX Design, Brand Design
Tool
‍Figma, Illustrator, Photoshop, After Effects

PROBLEM

The restaurant's website is not functional, preventing customers from completing important tasks such as ordering for pick-up, making reservations, and viewing the menu.

SOLUTION

1. Develop a visually appealing brand by transforming the existing logo into a stylish and memorable design.
2. Design an interactive tablet menu and revamp the existing website.

TARGET AUDIENCE

During the day, the restaurant primarily attracts high school students and young families, while at night, it becomes a hub for college students. With its fun and energetic atmosphere, people come here to savor the food and casually spend time with friends.

MOODBOARD

The inspiration for Odagada combines energetic and fun elements with a playful touch of modern simplicity.

LOGO DEVELOPMENT

WEBSITE

The redesigned website maintains the brand style I established, enabling customers to make reservations, browse menus, and access information about the restaurant's location and other pertinent details.

WEBSITE PROTOTYPE

IPAD MENU

The iPad menu was designed to facilitate seamless browsing and ordering of food and beverages for customers, while also offering various payment options for a convenient checkout experience.

BRANDING

COLOR & TYPOGRAPHY

REFLECTION

I've learned that before making a new idea, it is important to know the restaurant's feel, setting, and watch the real customers. By looking at the target people and learning more about the restaurant's history, I was able to make a special brand.

EXTRAS

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }