IMPACT

Revamped the video AI generator feature and shipped 3 high-visibility initiatives that achieved a 10% increase in engagement rate.

BACKGROUND
Revamped video feature for seamless expansion as it scaled to reach 500+ users in the US.
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OUTCOME
Improved conversion rate by 10%, launched in 2024
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TIMELINE
February - April 2024
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MY ROLE
UI UX Design, Research Synthesis, Competitor Research, Prototyping, Design Critique Workshop, Ideation Workshop, A/B Testing

DELIVERABLE
Native & desktop web design
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TEAM
1 Product Manager, 1 UX Designer, 2+ Engineers
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SOLUTION PREVIEW

Final Design

OVERVIEW

AdsGency AI is a leading platform that revolutionizes how digital marketing content is created, leveraging AI to serve a wide range of global clients.

As the lead designer, I shaped the platform's design strategy, collaborating with the CEO, product manager, and our design team. Together, we developed user-focused solutions that significantly boosted marketing efficiency and effectiveness, driving growth in the digital marketing industry.‍

PROBLEM

The platform's complex and unclear design diminishes user engagement and hampers growth due to:
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• Unclear presentation of advantages
• Frustrating navigation from vague labels
• Obstacles to showcasing key features

GOAL
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Redesign Adgency AI's user interface to enhance user engagement, simplify navigation, and clearly showcase the platform's features, driving growth and market expansion.‍

RESEARCH
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Uncovering Customer Insights
The UX research team analyzed how tool layout and discoverability affected user experience, using feedback and data to enhance our ad services.
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Key Insights:
• 60% of users told us they have a hard time finding the tools they need.
• 75% would welcome video editing tools to edit their ads directly on the platform.‍

COMPETITORS

Evaluating Video Editing Capabilities
We conducted a competitive analysis of AI video editing features from top creative platforms to identify unique offerings and innovations that enhance user engagement.
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Key Themes Include:
• Customization Options
• Recommendations‍
• AI-Powered Efficiency
• Trend Analysis‍

BRAINSTORMING WORKSHOP

Identifying Common Patterns
‍Our design team adopted a hands-on approach to identify recurring design patterns, enhancing our AI video toolset's usability. We combined in-depth research with a workshop involving design experts to refine our interface and features, aiming to boost user engagement and streamline video creation workflows.‍

WORKFLOW ANALYSIS‍
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• Analyzed work processes improved product quality and sped up development.
• Voting sessions across teams ensured chosen features were feasible and aligned with market and customer needs.
• Assessed budget limits confirmed projects were financially viable before seeking management approval.

Key Design Insights
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🎨 Customizable Edit
‍Feedback from our end users indicated that they favored customizable video features; thus, implementing user-friendly AI interfaces that supported personalization increased engagement and satisfaction.
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🛠️ Automated Recommendations
Competitor research shows that automated recommendations make advanced video editing tools more accessible and user-friendly, enabling effortless high-quality content creation by guiding users to optimal tools quickly.

HYPOTHESIS

By enhancing the user interface to intuitively guide content creation and by integrating more advanced AI-powered video editing features, we predict an increase in user acquisition and retention, contributing to Adgency AI's market expansion.

Medium Fidelity Wireframe

‍Customers participated in structured feedback sessions on the wireframe’s layout, usability, and design, providing crucial actionable insights.

Final Design
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‍To enhance the redesign's impact, I improved user interaction with the video editing page by increasing responsiveness, simplifying navigation, and adding customization options to meet specific user needs.

DESIGN REFINEMENT

Gathering Feedback at Design Critique
After multiple evaluations of wireframes and designs, we found a strong user preference for versatile tools in our set. Responding to this, we chose to offer multiple editing tools with customizable features essential for user workflows, enhancing personalization and demonstrating our commitment to adaptability and satisfaction.
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SOLUTION

FINAL PROTOTYPE

Original Design

NEW Design

IMPACT

AI Video Tool Enhancements Lead to a 8% Rise in Daily Usage‍

The rollout of Adgency AI's refined AI video tools resulted in a marked 10% increase in daily user engagement, with a subsequent 3% uplift in user retention rates, underlining the success of our improved, intuitive design and feature set.
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WHAT I'VE LEARNED

🔍 Synthesizing AI Design Insights
My journey with Adgency AI has taught me the value of synthesizing user feedback directly into the AI-powered video creation process. This insight-driven approach has been pivotal in developing user interfaces that are not just visually pleasing but also highly functional and conducive to the creative workflow.

✂️ Refining AI Functionality
I’ve discovered the importance of refining AI functionalities to ensure that they are not just tools but partners in the creative process. This means constantly evolving our AI to be more intuitive and capable, leading to a platform where innovation is the standard.

🎨 Aligning Design with User Intent
Working closely with our product and design team, I’ve learned that the best design aligns seamlessly with the user's intent, creating an almost invisible pathway that guides them from inspiration to final product with ease and encourages repeated engagement.‍‍

Full Case Study